What I did
WEBSITES / MICROSITES
Websites include not only “traditional” websites but also micro and intranet websites. Microsites are, for example, small/temporary websites that are mainly developed for promoting a product or for information about something. Intranet sites are websites used within a company network. These are used for internal communication, to store information or improve internal cooperation within a company.
MOBILE APPS
A mobile app is a computer program designed to run on a mobile device such as a phone or tablet. Software applications that you can, for example, download from the Apple or Google store. Not to be mistaken with web applications, such as websites, that run in mobile web browsers rather than directly on the mobile device. The apps that I have worked on were mainly mini-games for social marketing campaigns.
MINI-GAMES
One of the most enjoyable activities I experienced in digital media was developing mini-games. These were primarily marketing campaigns from larger companies that were playable via Facebook or as a mobile app. Part of the marketing strategy is to keep the user’s attention. To respond to this, I focussed extra on the playful segment of a game by using catchy animations and smooth transitions.
FACEBOOK PAGES
While working for a digital marketing company in the past, developing digital marketing campaigns were the order of the day. Due to Facebook’s popularity, developing Facebook apps were a standard element of this routine. These included mini-games and various other interactive social campaigns.
EXHIBITION GAMES
These were mainly interactive games to draw visitors from an exhibition to the client’s booth. The enclosed video is an example of a game we developed for a glass repair company called ‘Smith & Smith’. It concerned a situation where the player gets taken for a ride on a digital road. During this ride, splashing stones will occasionally hit and chip the windshield. The challenge for the player is to repair as many chips as possible before the trip ends. For this, they have to use both their hands, caught by a motion camera, and “catch” the chips. My contribution to exhibition games was the music, sound and visual effects.
Package design
I’ve designed packaging for major European retailers, including HEMA, Vroom & Dreesmann, Gamma, Formido, and Action. My work ranged from everyday items like toilet seats, show curtains, and tealight bags, to more complex products like blister packs for multi-tools and flashlights, and children’s toys.
Everything I designed — from products to packaging, manuals, and marketing materials — was prepared in multiple languages, including Dutch, English, German, and French. One standout project was a complete kids’ scooter: I designed its colors, graphics, packaging, manuals, and marketing materials, all coordinated for international markets.
Most of the products I worked with were manufactured in China, where the standard packaging often looked cheap. By creating our own custom designs, we achieved an “easy win” over the competition — visually striking packaging that stood out on the shelves without adding extra cost. Working closely with retailers, I ensured every project delivered a complete, high-quality experience that delighted customers across several countries.
Digital Presentations & Billboards
I created digital presentations and smaller portrait-oriented digital billboards, mainly to attract high-profile clients. Presentations were crafted using Corel, turning complex ideas into clear, persuasive stories for corporate audiences. The billboards, designed in Adobe Flash, were displayed in malls and other venues, combining visual appeal with technical precision to capture attention effectively.
Through these projects, I blended creativity and strategy, helping companies showcase their brand and attract the clients they aimed for.
Explore my portfolio page to view examples of my recent web development, WordPress projects, and interactive media work. From responsive websites to custom digital solutions, it shows the types of projects I’ve worked on and the results I’ve delivered.