Portfolio
Introduction
Throughout my career, I have developed various digital works. From digital presentations to websites, videos to interactive Flash applications and adding the occasional soundtrack and sound effects to mini-games and social marketing campaigns. To give you a little impression of what I did, I’ve showcased some projects below.
Altris New Zealand
This project involved the development of a website in combination with an intranet version and was one of my favourites. Given the design, I straight away saw what I wanted to do with this website. Something HAD to move. So, my approach, when a user scrolls down, certain parts of the website will begin to animate. For this, I used a JavaScript library called Tweenmax from Greensock.
Café Express
“For more than 260 years, Café Express has been synonymous with exceptional coffee and tea around the global. Across Asia Pacific, we continue building on this unrivalled legacy to bring the world of coffee and tea to all the professionals preparing and serving their brands. With coffee and tea as their core focus, they provide a total solution offer including associated coffee, tea and chocolate products, equipment, training and technical service.”
TVNZ
Television New Zealand, more commonly referred to as TVNZ, is a television network that is broadcast throughout New Zealand and parts of the Pacific region. All of its currently-operating channels are free-to-air and commercially funded. TVNZ was established in February 1980 following the merger of the two government-owned television networks, Television One (now TVNZ 1) and South Pacific Television (now TVNZ 2), under a single administration.
latest, and work in progress.
Here is some of my latest work as a freelancer. I do want to specify that the development of these projects did come with a different budget. Therefore, they will not come with as many bells and whistles as the previous projects showed above. All these projects are developed based on my own-developed template and powered by the expansive possibilities brought by WordPress.
Awards won
Some projects I have worked on together with my team have won international awards. These were mainly digital marketing awards, such as the ANA International Echo Awards in the United States and the NZ Direct Marketing Awards in New Zealand. Following is some additional information on some of these winning projects.
The ANA International ECHO Awards
The ANA International ECHO Awards launched in 1929 and relentlessly focused on seeking out and recognizing marketers from around the world who have dared to imagine a future rich with the opportunity of data, and who have explored its potential to advance their brands toward new frontiers. Each category is dedicated to an area of expertise critical to improving performance in today’s data-driven marketing ecosystem.
Sharp along their creative edge and powerful enough to deliver a clean, crisp, authentic brand experience that drives real results, ANA International ECHO Award winners have represented the world’s greatest data-driven storytellers, their amazing work, and the stunning performance they have achieved.
Source: www.echoawards.org
NZDM Awards
Since 1986, the NZ Direct Marketing Awards which encompass both the RSVP and Nexus categories have been awards in New Zealand that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in data-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding business results.
One of our most enjoyable tasks here at the Marketing Association is to recognise and celebrate excellence, innovation and best practice in marketing, and we encourage you to look at what you’ve done this year alongside each of the categories available. You and your teams deserve to have your efforts and results recognised alongside the work of your peers.
For entrants, winning one of these awards means shining a light on the quality of their work, enhancing reputations, bringing agency and client together, and bringing top-notch industry talent calling.
Any agency who has been involved in the development of a direct marketing project that exhibits excellence in gaining insights from data to generate outstanding measurable results, is encouraged to enter.
Source: www.nzdmawards.co.nz
Honda Pioneer – The Long Way
Gold winner at the 2015 Direct Marketing Association Echo Awards in Boston, United States, as well as the NZDM awards in 2014 in New Zealand.
Save farmers from going to a dealer; have the dealer come to them. ‘The Long Way’ microsite was launched using Google Earth to create a personalised film showing the farmer’s local Honda dealer driving through extremes to deliver a Pioneer to them for a test-drive. On the site, they could view the Pioneer in action, take a 360° walk around the vehicle and request a test drive.
Source: NZDM Awards
Q Card 40 Days
The Q Card 40 Days campaign won bronze at the NZDM awards in 2013.
Q Card is a retail finance card that gives cardholders ‘3 months no payments or interest’ on every purchase made, as well as access to a host of even better finance offers, which can be anything up to 48 months. It’s accepted at thousands of stores nationwide. You can use it to finance larger one-off purchases like a fridge (Q Finance) but it can also be used like a credit card, where any remaining credit or additional credit sitting on the card can be used to shop for smaller items like kettles and clothes (Q Eftpos).
“On every measure, this campaign achieved absolutely outstanding results.”
– NZDM Awards
Source: NZDM Awards
BP Oil NZ – Friends with Benefits
Friends with Benefits won gold at the NZDM awards in 2013.
The overarching SMP for the campaign was ‘Friends with benefits’ since, from the moment customers signed up to the BP database, the benefits started rolling in. The outcome was ground-breaking in the fuel retail sector: holding market share while reducing costs; increasing total fuel spend; increasing shop spend; and redefining BP’s customer segmentation. They have moved beyond the industry standard cents-per-litre model to an engagement-based programme that encourages customers to bring their spend in-store – and, most importantly, could be custom-fitted to consumer behaviour.
Source: NZDM Awards
Q Card 3 + 1
Q Card 3 + 1 won silver at the NZDM awards in 2013.
The campaign elements introduced ‘breathing space’ everywhere. The direct mail material was made to literally hang in space by being attached and wrapped into a larger, clear, flow wrap envelope. The effect was a never-seen-before one. The breathing space theme of blue skies also carried on through all the communication layers of online and social media.
The creative idea also turned this core proposition into the brilliantly simple, easily understood message of: 3 + 1.
Source: NZDM Awards
